Tips for Marketing Your Brand
One of the greatest benefits associated with franchise opportunities is the ability to gain an identity that is already well-established. While it is nice to join the ranks of a business that has built a successful brand already, you will need to manage your expectations and take responsibility for your own location. To build a growing business, proper advertising is essential. Here are a few tried-and-proven tips for marketing your brand.
Create a Website
Your franchisor almost certainly has a corporate website, but you need to create one for your location specifically. Creating your own website will allow you to track visitors and learn whether or not your marketing efforts are yielding the results you want.
Maintain a Blog
Using blogs and other online content to market your brand is a great way to gain exposure and attract more business. Here are a few tips for building and maintaining a successful blog:
- Create blog posts that have helpful, interesting content your consumers can use
- Release new blogs on a regular basis
- Use relevant keywords to help consumers find your content
- Have an editor check all posts for grammatical errors
- End each blog post with a call to action
In addition to writing regular blog posts, make sure your website content is relevant to your target audience. You should also take advantage of social media platforms to announce special promotions and contests.
Get Involved in the Community
One of the most effective ways to market your brand is to get involved in your community. Build brand awareness by sponsoring a local Little League team and making sure your company logo is displayed at all events. If there is an upcoming holiday or parade, make sure your company has a float. Whenever possible, get your brand in front of your community so you can gain their loyalty and support.
Get Featured by the Media
There are things you can do to gain the attention of the media and earn free advertising. A few suggestions include:
- Do something to give back to the community, and make sure the event is preceded by a press release
- Participate in business contests
- Craft some type of publicity stunt that will get you noticed
Always reach out in positive ways to your community and target audience, and they will eventually start to notice you.
Take Advantage of an Education Franchise
Of all the franchise opportunities available to you, those in education tend to be some of the most fulfilling. Best in Class Education Center offers comprehensive training and public relations support so you can serve your community effectively and market your brand. Download our franchise brochure or call us directly at 425-880-2688 to learn more.